The Turover Straus Group and Convenient Fresh Beef

The Turover Straus Group (TSG) is one of America's leading food innovation concepting and prototyping firms.

TSG was founded in 1993 by Alan Turover, a VP of Technology/R&D and Tim Straus, a Marketing VP. The principle guiding our company from the very beginning is that the faster a product or menu idea can be brought to life as real food in the development process, the more effectively it can be judged for potential success in the marketplace.

Therefore, TSG's innovation philosophy and success has always been driven by a strong combination of marketing strategy, creative culinary, and technical expertise applied to a client's development objectives.

The Turover Straus Group is currently assisting the Beef Innovations Group in evolving the fresh beef case to meet the demands and needs of today’s consumer. The Convenient Fresh Beef initiative works to simplify beef selection and enable homemakers to prepare a delicious and nutritious meal using fresh beef in under 30 minutes while also syncing with the production and economic imperatives of the packer and retailer.
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