Typical consumer product companies follow a “product development process” that they use as a tool in the development process to make sure their project stays on track, that critical measurements and goals are made, and that their important questions regarding the product are answered prior to launch.

Being part of a checkoff-funded organization acting as a catalyst for new product introductions (and not manufacturing or selling products ourselves) the Beef Innovations Group has developed an internal process that meets our needs for innovation. This process is outlined below as the “Beef Innovations Group Process.”

With that said, we are also including a typical product development process that would be more suitable for a manufacturer to utilize. This is provided for your use “as is”, but can (and probably should) be customized to meet your company’s individual needs. This process is described as the “Manufacturer Model.”

It is important to note that utilization of a new product development process it is not a guarantee of a successful product launch or long term success.
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