|
 |
|
Why Use a New Product Development Process?
- Provides an easy-to-comprehend operational roadmap for product development
- Brings organization and objective thinking to the often chaotic product development process.
- Steers management focus towards the most promising projects
Manages risk
- Facilitates decision-making
|
|
|
|
 |
|
|
> Home
The New Product Development Process
Successful new product development projects go through a calculated process from concept to launch. The most common product development process is known as the Stage-Gate® process. The Stage-Gate process divides new product development efforts into distinct time-sequenced stages separated by management decision gates. According to the Product Development & Management Association (PDMA), 68% of leading U.S. product developers use some type of Stage-Gate® process (“Winning at New Products”, R. Cooper, 2001).
At Beef Innovations Group, we’ve adapted this process to meet the needs of those who manufacture and market beef. Just click on the stages below for detailed information about our process. Please direct questions and comments to
|
|
|