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Foodservice Ad Campaign Showcases the New Chuck Cuts
Consumers spend more than half a trillion dollars on food prepared away from home; so, naturally, they have high expectations when dining out or purchasing prepared meals for consumption at home. Foodservice operators know this and make their decisions accordingly.
It’s important to make sure that BEEF stays top-of-mind with those who decide what goes on that menu, and that they understand that beef has the power to take their menu wherever it needs to go, helping them to compete and be profitable across all ethnic cuisines and menu categories. 
This is the channel where Beef Checkoff investments in Muscle Profiling began to pay off. Foodservice trendsetters legitimized the Flat Iron, Petite Tender, and Ranch steaks back in 2002. Today, more than 174-million pounds of those cuts are served annually in foodservice, and the next wave of new beef cuts has been launched – this time from the chuck roll.
Foodservice thrives on innovation, and with more new products available, menu decision-makers have a whole new world of beef options to build on. Today’s menus are tapping into the allure of destinations, the appeal of origins, the romance of the land. They’re borrowing authentic flavors from around the world and making them uniquely American. That’s the basis of BEEFlexible – a foodservice trade advertising campaign that features new beef cuts in breakthrough applications that span the menu landscape.
Ad headlines include:
“Steak. The Perfect Canvas for the Southwest Flavor Palette.” Painted Steak featuring the New Delmonico (Chuck-Eye Steak)
“The Dawn of a New Power Breakfast” – Sunrise Steak featuring Petite Tender
“Thai a Little Tenderness.” – Mango Panang-o featuring Boneless Country-Style Beef Ribs
2008 BEEFlexible ads appear in Nation’s Restaurant News, Food Arts, RB (Restaurant Business), Restaurants & Institutions, and Flavor & the Menu.
For more information, contact Karli Freeman, Associate Director of Channel Marketing, at kfreeman@beef.org or call her at 303-850-3456.
  
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