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Stand Up With The Standing Beef Sandwich
With consumer lifestyles becoming increasingly busy, there is a definite need for more convenient food products in the marketplace. Recent work by the Beef Innovations Group has led to the development of a great new on-the-go option for time-starved consumers, a product known as the Standing Beef Sandwich. 
The Standing Beef Sandwich is a mess-free, upright sandwich created by hollowing out a bun and filling it up with the beef item of choice. Sensory testing conducted by The Beef Checkoff produced high marks in all categories, including aroma, appearance, flavor, texture and overall liking. Participants of the testing showed strong purchase intent with 75 percent stating that they would purchase the Standing Beef Sandwich. When asked where they would expect to find this item, participants answered convenience store, fast food restaurant, grocery store or sandwich shop, respectively. According to Darren Tristanto, Executive Vice President of Technomic, even in an economic downturn, the sandwich category is holding its own. “Its resilience comes from its ability to provide customers with a range of offerings from low cost to high end. The Top 100 Sandwich chains have displayed an array of tactics for weathering the economic storm—from revising their pricing strategies, to making menu offerings more memorable and substantial to renovating their stores.”
The Standing Beef Sandwich is simple to make, as a result of Hero2Go toaster by Ayr King. By taking an un-slit bun baguette and placing into the Hero2Go, an open cavity will result for the beef fillings to be placed. The caramelization process takes 2-8 seconds to complete, depending on the bun used. The bun can then be filled with the filling of choice.
To view recipes for the Standing Beef Standwich, click here. For more information on the Standing Beef Sandwich, please contact Jim Ethridge at jethridge@beef.org.
Recipes for the Standing Beef Sandwich:
Beef Nacho Taco Roll: Combine fully cooked ground beef crumbles with pickled jalapeno peppers, diced tomatoes, black olives and melted Pepper Jack cheese. Place mixture in a toasted vertical bun for nacho fun on the run.
Philly Cheese Steak Sandwich: A classic sandwich with a flavor profile that never goes out of style. Combine Breakaway® Sirloin Beef with sautéed onions, bell peppers and melted Provolone cheese. Place mixture in the vertical bun and enjoy the taste of Philly anywhere you roam.
Rueben Tube-In: Breakaway® Corned Beef is combined with melted Swiss cheese, sauerkraut and topped with Thousand Island dressing. Fill the vertical bun with the mixture and you will be Rueben Tube-In along.
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