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Build the Business Case Stage
In this stage we conduct a detailed investigation leading to a business case. Critical work is required, considerably more resources and time needed.
The following tools are used to build the business case: - Additional concept and protocept testing
- Refined protocepts
- Detailed market analysis
- Nutritional analysis
- Detailed R&D and technical assessment
- Legal and QA reviews
- Business plan
- Refined product definition
- Project plan initiated
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