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Jim Ethridge
Director, Beef
Innovations Group
Welcome. I am glad that you have found our web page. You are one of over 50,000 users of this site. Our goal is simple, to help you and the industry develop new beef products and/or innovative processes that increase the value and demand of beef for the entire industry. As you browse the site you will find valuable information on value-added cuts, a link to our culinary site and new product ideas. However, the most important feature of this site is your ability to dialog directly with our team to help you implement these ideas in your business. I encourage you to become part of our group by simply clicking on the 'Ask Us A Question' tab and forwarding us a note letting us know how we can support your efforts or the type of information you are seeking beyond what is on the web page. Thank you again for visiting our site and please feel free to email me directly if you have any questions at jethridge@beef.org.
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> Home
Welcome to the official site of the
Beef Innovations Group
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We are focused on product development with the ultimate goal of assisting you in developing new beef products.
Please explore these pages to find out how we can assist you with our consultative-type services.
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WHAT'S NEW?
Click here to learn about the value cuts, watch cutting videos and more. 
JOIN OUR E-MAIL LIST
Sign-up to receive future information from the Beef Innovations Group and keep on top of innovation with Beef.
VIEW OUR LATEST E-NEWSLETTER
Click here to view the latest issue of B.I.G. NEWS.
E-NEWSLETTER ARCHIVES
Value Cuts Offer Foodservice Variety
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Foodservice operators are continuing to provide menu variety with Beef Value Cuts. Volume of the Petite Tender and Ranch Steak is up 43% and 19% respectively for the 12 months ending 8/31/06.
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