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Ellen Gibson Executive Director, New Product Initiatives National Cattlemen's Beef Association

I’m not much of a gardener; however, when spring arrives I just have to plant flowers!  BIG has planted some new product “seeds” and we are now beginning to see them bloom!  The new chuck cuts can now be found in foodservice and are being market tested in retail stores; many of the new beef convenience items are in the hands of food manufacturers and being presented to their customers; and we are performing sensory testing with consumers in late spring to test 20 new beef product ideas.
 
What are you planting this spring?  If you need some new ideas to “sow” please call us!

This is the official site of the Beef Innovations Group. We are focused on product development with the ultimate goal of assisting you in developing new beef and veal products. Please explore these pages to find out how we can assist you with our consultative-type services.  Learn everything you need to know about value-added cuts.  Browse through our extensive list of innovative new product ideas.  Take advantage of our useful tools.  Learn about the capabilities of our distinguished Culinary Center.  And, call or email us anytime if we can be of assistance.

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OUR MISSION: We will inspire beef and veal product innovation and facilitate success by bringing information, insight, ideas, science and tools to industry influencers and stakeholders.          



The beef industry’s checkoff-funded New Products Initiative is dedicated to increasing the value of the chuck and round and stimulating the development and launch of new, innovative products containing beef and veal. The Beef Innovations Group is a team of experts who collaborate and conduct activities that provide the industry with product ideas and tools to make their new beef products successful. Members of the team represent more than 200 years of combined new products experience, including meat and food scientists, operations experts, marketers, chefs and culinary professionals who have worked in the meat packing, processing, packaged goods, foodservice and retail industries.

Though beef remains the most popular protein among American consumers, the industry must challenge itself to continually meet the needs of consumers and foodservice operators. The Beef Innovations Group is committed to being the trusted source for beef and veal information and new ideas that can enhance the product development process. Whether you are looking for new products to make, sell or use, we can help.

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FEATURED NEW
PRODUCT

Tyson Foods introduces Refrigerated Heat 'N Eat Entrées, which includes a Beef Steak Tips in Bourbon Sauce meal. The tender steak tips are marinated in a bourbon sauce and slow-cooked. These new entrées contain no preservatives and retail in 17 ounce packages that have been vacuum sealed for freshness.

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